Now in its third year, the Festival helps to raise the profile of the Waveney Valley, encouraging tourism at a traditionally quieter time of year and bringing together local producers, instilling pride in the area in which they live and work. Sitting under the auspices of the Waveney Valley Tourism Forum and supported by Adnams, the Festival forms part of the 10th anniversary over-arching Norfolk Food & Drink Festival.
Liz Cobbold, Head of Marketing at Adnams said “Adnams is proud to support this celebration of Food and Drink in the Waveney Valley. Locally sourced products make an important contribution to the local economy, particularly in the growing area of food and drink tourism. Food, Drink and agriculture are the largest employment sectors in the region representing nearly 13% of all jobs and the diversity of products being produced in the region from beer, of course, through to chocolate, meat fish and vegetables means it is truly possible to eat and drink local.”
New for 2014, are Local Champions for each of the seven market towns of the Waveney Valley who have been active in encouraging local businesses to take part by putting on an event of their own and there will be something happening all around the Valley, including the 6th Annual Beer Festival in Diss, headlined by local Grain Brewery; Country and Farmers’ Markets in Loddon, Harleston, Beccles and Bungay; tastings of local goodies, farm tours, baking and chocolate making demonstrations; and several cafes and restaurants will be offering menus featuring local produce. There’s even a Mad Hatter’s Tea Party. Something for everybody to enjoy!
The Festival culminates in the two-day Food & Drink Fair against the backdrop of Bungay Castle on the weekend of 11th and 12th October when visitors will be able to browse stands from many local producers and retailers from within the Waveney Valley and try and buy a whole range of delicious goodies to take home and enjoy and to stock up the pantry or the freezer, including chutneys and pickles; ice cream; apple juice; meat and poultry; local dried beans and peas; cheese; baked goods; local salami and chorizo; preserves, cakes and real ale.
There will be live cookery demonstrations taking place throughout the weekend and visitors are also being encouraged to bring along their unwanted kitchen gadgets and equipment to be sold in the Kitchen Paraphernalia Sale with proceeds being donated to Clinks Farm near Beccles – a social enterprise combining the care of the land with the care of people, offering opportunities for disadvantaged people to help out on the Farm.
Look out for the Food & Drink Festival Guide in participating Waveney Valley businesses, Tourist Information Centres and Adnams Pubs with a full list of events and lots of useful information.
Or you can download the full programme here: Waveney Valley Food & Drink Programme pdf
Front page image: Lydia Smith – Chair, Waveney Valley Tourism; Liz Cobbold – Head of Marketing, Adnams; and Keith Parker – Chairman, Waveney Valley Food & Drink Festival. Photo (c) Lisa North